<aside> 👫 We are Yaakov & Katya, two co-founders on a mission to help entrepreneurs succeed (and not go nuts when trying).

Combined, we have 25+ years of startup experience, failures, wins - big and small - and a huge success.

We learned a lot, and there’s a lot we can share.


<aside> 🎧 Learn with us while listening to the “Bootstrapped” podcast we started


About Us

Yaakov Karda is a co-founder and former CEO of Chatra, a nimble yet powerful customer messaging platform acquired by Brevo.

Read about Chatra in “Lessons Learned After Selling My Startup,” listen to a “Bootstrapped” podcast episode solely dedicated to it, and watch Yaakov talking about that in Meet.Capital Podcast.

Prior to Chatra, Yaakov co-founded Getwear, a VC-backed mass-customization business that blended technology and fashion.

Getwear didn’t become a success, but а teaching one can only learn by failing a business.

For years, Yaakov has leveraged his expertise as a mentor, teacher, consultant, and Entrepreneur-in-Residence, helping companies formulate and validate key business assumptions.

Watch his Lean Business Canvas workshop hosted by the WeWork Labs:


Katya Rozenoer is a co-founder and Chief Commercial Officer at DelivApp, a SaaS product for managing online sales and deliveries. Before DelivApp, she led growth at GoTo Global, a shared mobility company. Katya was on the fundraising team, and after the company secured funding, she was responsible for launches in new markets.

Prior to that, Katya was involved in several Israeli startups, some of which were acquired and some failed.

Before her startup career, Katya spent almost a decade as a print and TV media journalist.

Katya is now using her journalism, tech, and business acumen background to help founders craft messages that work.

Watch Katya talking about her startup DelivApp


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